Seahorse is a seafood company who launched raw and ready cooked meals in UAE. We strategized, positioned, branded and designed the overall packaging for these products. The biggest challenge in this project was to get the frozen packs to print and remain in good condition. Also in the market we weren't competing with other seafood brands, since they are so few, but instead our competitors were the poultry and meat brands. Educating the audience of the health benefits of eating seafood was our primary mission.