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Illustrations and photography were used to help Backlot establish a distinctive brand look and feel. The branding helped Backlot to create a place for itself and become a pioneer in the creative community in Sarasota, Florida. 


Branding, Print, Illustration



The challenge that we faced in this project was that the audience was a wide one ranging from the Opera going folks to the children living in the under privileged areas. Our aim was to appeal and make a connection to all these people.

We came up with the tagline your creative community, Hop onboard! Backlot is a community created by the artists and for artists. It is a

live and work space created to promote the creative community

in Sarasota. 

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